of sweets, englishness and campaigns

I was thinking of what to write yesterday while I was at the supermarket, when my muse came to visit in the shape of a tantrum.

What I find almost inevitable at the supermarket is that it takes always a little bit more time than what I expect, and it usually means that some kind of meal or snack time is looming. So here we are, it is ‘elevenses’, as the english call it, and the time that r. likes to have a snack, or even lunch. We are at the supermarket, rushing to get all the stuff I can in the least possible time, pushing the buggy with one hand, the basket dangerously balanced inside the buggy with more stuff than it is probably meant to take, and R. on my other arm (or alternatively running away). We finally get to the till, and the inevitable happens. R. spots the sweets that are packaged and placed strategically so adults and children get tempted at the last minute, while they wait. I am not against eating chocolates and sweets at all, but I do prefer to have some say over when and what it is, while I can, that is. That’s not the case here. And frequently, when she realises that we can’t buy all the bunnies, coloured eggs, marshmellows, the inevitable happens: tantrum at the till.

So what’s new, you are entitled to say. Well, I say, nothing. But that is the problem. People around me don’t really appreciate it, and I think it rather spoils it too, I would rather go without the sweating and flustered movements that come with this moment. So even if people are understanding, most would agree that it would be better if they didn’t have a screaming angry toddler in their face. So? The problem here could be easily avoided if these sweets/crisps/etc could be moved somewhere else.

As we are in England, and one thing that always strikes me, and yes, I find it sometimes hilarious, is that they have a society for EVERYTHING.  So I looked online and voila, a campaign to chuck snacks of the checkout (I quite like the excuses that supermarkets used to avoid doing this). The campaign comes framed with a lot of concern for healthy eating and such, but well, I think we can talk about that another time. For now let’s focus on the important: no screaming, less spending, less sweating, less clothes washing. Ta da!! I am well-inspired today, I say, fight the good fight.

2 responses to “of sweets, englishness and campaigns

  1. jumbleberryjam

    There’s a large store in my town that has a “family friendly” isle (sans trashy mags and candy and toys to buy). If chucking the chocolate as-a-whole is rejected, perhaps this would be a happy compromise? Although, I would be happiest if ALL checkout lines were commercial free!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s